Communications and Marketing: Style Guide

advisor

(not adviser)

alumnus

(male, singular), alumna (female, singular), alumnae (female, plural), alumni (male or male and female, plural) 

& 

(ampersand) 

Try to avoid in prose, unless it is specified for a proper noun as preferred instead of "and"

campus 

Use lowercase in general references (e.g., We have three campuses in two cities) but uppercase when noting a specific location: City Campus, East Campus, Scott Campus.

capitalization 

In general, avoid unnecessary capitals. If it's not a proper noun, do not capitalize it. SEE ALSO: titles.

class years

In alumni publications, graduation years are abbreviated and listed after the person's name and set off by commas. Try to keep the year from breaking onto a separate line from the name. Be sure the apostrophe before the year is facing the correct way. If necessary, use full years for clarity.

• Carissa (Paus) Swanwick, B.S. CNST '00,

• Jonathan Morse, B.S. BSEN '03 and M.S., '06,

COE

abbreviation for College of Engineering. Use for internal, casual documents and references. Not CoE.

college

Not capitalized in general references. She has taught at the college for seven years.

commas in a series

In general, do not put a comma before "and" in a comma series. However, do add a comma if it helps avoid confusion.

• He wore a shirt, tie and jacket. For breakfast, she had orange juice, toast, and ham and eggs.

Complete Engineer^® 

Trademarked in 2019. Use to describe the college's unique program to develop and enhance six specific competencies sought after by industry for employees. Competencies include: Inclusive Excellence / Communication / Teamwork / Self-Management & Leadership / Civic Responsibility / Professionalism & Ethics.

View Site

Complete Engineering^® 

Trademarked in 2019. Used to describe the college's unique program to develop and enhance six specific competencies for students, faculty and staff.

degrees - our college confers:

• bachelor's degree - B.S. (Bachelor of Science)

• master's degree 

  • M.S. (Master of Science)

  • M.Eng. (Master of Engineering)

  • M.A.E. (Master of Architectural Engineering)

• doctoral degree - Doctor of Philosophy (Ph.D.) 

doctoral/doctorate

Doctorate is a noun; doctoral is the adjective: You may have a doctorate or a doctoral degree, but not a doctorate degree.

email

lowercase e. Do not use carats (‹ ›) or parentheses around email and website addresses. When publishing UNL email addresses, use the standard shortcut @unl.edu, NOT the unlnotes.edu form.

Engineering, College of

Official name of one of the university's colleges. No longer referred to as Engineering and Technology.

engineering

(lowercase) or engineering college - in casual reference 

Foundation, University of Nebraska 

Formal name of the university's foundation; use NU Foundation or the foundation on second reference.

freshman/freshmen

OR first-year student/s

fundraising/fundraiser

one word in all cases

grade

Letter grades should be written with apostrophes.

• The student earned three A's, two B's and one C+.

• If a computer program won't allow +, use "C-plus."

 grade point average

Spell out and do not hyphenate when using this term alone, as in:

• The student's grade point average fell in the second semester.

Otherwise, abbreviation is acceptable, especially when used with numbers, such as "a GPA of 2.5 (A = 4.0)" is required. Be sure GPA is spelled out in one reference in a story, as well as reference to the scale.

Internet

always capitalized. "The Net," "Information Superhighway," "World Wide Web" and other dated terms should be avoided. See AP Stylebook for the section dedicated to Internet-related terms.

Lester F. Larsen Tractor Test and Power Museum 

This is the official name of the tractor museum on East Campus.

majors

lowercase the names of the majors; for example: The software engineering major is focused on...

master's degree

Note apostrophe and lower case.

"more than" vs. "over"

Use "more than" if estimating numbers (e.g., more than 400 people); use "over" to indicate location/movement

names 

On first reference, individuals should be identified with first and last names, usually proper name (as opposed to a nickname or "known by" name), and academic title, if appropriate. On second reference, use last name without the title. If two people in the story have the same last name, use both first and last names for both people on all subsequent references.

names-children

On second reference, use the last name of a person over age 12. This means all students should be referred to by last name, never first only. Use first-name-only on second reference to children under 12.

SEE ALSO: professorships, named

Nebraska Engineering 

Capitalize when using as a proper noun to describe the College of Engineering; primarily used to reference the college for current students and alumni. Can use for prospective students on subsequent references after introducing as College of Engineering.

Nondiscrimination statement

required on UNL publications:

• (short version)

The University of Nebraska does not discriminate based upon any protected status.  Please see go.unl.edu/nondiscrimination. 

• (long version) 

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its programs, activities, or employment.

NU

Use as the abbreviation for the University of Nebraska system. Do NOT use UN.

Note that there are many programs that incorporate NU into their name and some may use NU as part of their pronunciation as in "new" ...NU Connections, NU Paths, NU On Wheels, NU-to-do, NU Life, NU Start

• NU Foundation - see Foundation, University of Nebraska

NUBE Experience 

Pronounced "newbie," it stands for Nebraska Undergraduates Becoming Engineers. This one-day event welcomes and orients the college's new students annually in late August.

numerals 

GENERAL RULE (per AP style): Spell out one through nine; use numbers for 10 and above. For example: The college honored four alumni at the event; 10 were invited to participate.

When to use figures: Use figures for addresses, ages, aircraft, clothes sizes, dates, dimensions, highways, before the words million, billion, etc., money, percentages (except when they start a sentence), recipes, speeds, temperatures (except zero), time, weight and years (except when they start a sentence).

• The class starts at 12:30 p.m.

• Tuition dropped 5 percent last year.

• He expects to pay $1,000 more in fees this year.

• She should graduate in spring 2023.

• Forty-one companies presented at Career Day.

Numbers with suffixes (nd, th, etc.): Spell out "first" through "ninth" in street names and amendments to the Constitution. Otherwise, use numbers in all cases (1^st, 3^rd, 20^th, etc.) for political stories and court specifications (3rd District Court, etc.). Do not use suffixes with dates (e.g., May 1, not May 1^st).

online

Not on-line.

Peter Kiewit Institute

The (PKI)

phone numbers

In all publications, use the full, seven-digit form of a telephone number.Do not use the abbreviated campus phone numbers (2-XXXX or 6-XXXX) in publications. Format: (XXX) XXX-XXXX

Use area codes for all numbers outside the 402 area code and place them in parentheses.

In online publications, it is wise to use area codes for all phone numbers because online information is available nationally and internationally.

punctuation

• Periods are not needed after bullets

• Punctuation goes inside the quotations. Exception: if an exclamation or question mark is for the sentence, rather than for the word in quotations, then the mark goes outside the quotes. For example: Did the president reply, "We've only just begun"? It was verified that the president said, "We've only just begun."

spacing 

Only one space between sentences.

state names 

Spell out state names when they stand alone or following the city name. 

Most often, it is not necessary to put Nebraska with a city or town name, unless it is confusing or if your audience is unfamiliar with Nebraska. 

• He used to live in California.

• He used to live in Santa Monica, California.

• Send your registration to Joe Smith at Box 2222, Ames, IA 52555.

• The company has offices in Lincoln and Omaha, Nebraska., as well as in St. Louis, Missouri.

The Charles W. Durham School of Architectural Engineering and Construction

or The Durham School (DSAEC)

time 

It's noon, not 12 noon. When publicizing an event to a statewide audience, consider specifying Mountain and/or Central times, particularly if an event is being held in western Nebraska's Mountain time zone. Time zone identifiers are CST/CDT and MST/MDT (depending on whether the date is during standard or daylight time).

• NO: 5:00 p.m.

• YES: 5 p.m.

titles, personal/job 

Capitalize and spell out formal titles when they appear in front of a person's name.

• Ronnie Green, chancellor of UNL, said ...

• Dean Lance C. Pérez will speak at noon on Friday, June 13 in Othmer 106.

U.S./United States 

Abbreviate when using the term as an adjective only: The U.S. flag flew over the field. 
Spell out in other references. The professor is traveling across the United States.

university 

Capitalize only when using with the rest of a formal title, such as "University of Nebraska-Lincoln." When speaking of the university in general, or other universities in general, lowercase.

• I work at the University of Nebraska-Lincoln.

• The chancellor said the university would be harmed by recent budget cuts.

• Mike said his time as a university student was rewarding.

University of Nebraska at Omaha (UNO)

The College of Engineering has programs in Lincoln (City Campus and East Campus) and in Omaha on the Scott Campus of the University of Nebraska at Omaha.

UNK, UNL, UNMC, UNO

Abbreviations are acceptable for NU campuses in internal publications. Spell out on first reference for wider audiences. University of Nebraska-Lincoln ... University of Nebraska at Omaha (not UNOmaha) ... University of Nebraska at Kearney

Website

One word

Website addresses 

Place web addresses within the regular body copy. It is not necessary to place carats <> around a web address. Delete the "http" from the address when the address starts with www. If the address doesn't start with "www," (not all do) use http. If a web address falls at the end of a sentence, use a period.

• Visit the UNL home page at www.unl.edu.

• The home page for the Associated Press is http://wire.ap.org.

• Can delete the www if it's obvious it's a link: engineering.unl.edu

Use Internet addresses within the story or body copy as essential information to the reader, or list sites for additional information at the end of the written piece.

• To sign up for the Hurricane Katrina Relief effort, log on to www.hurricaneeffort.com.

Do not underline a web or email address; if a word processing program forces an underline, try to remove it.

Avoid web addresses that are particularly long or complicated.

years

Always use numerals for years; for example: I graduated in 1983.

When abbreviating a decade span, put an apostrophe before the numbers (facing the correct way) but NOT before the "s." 

• NOT: The 60's were a great decade. 

• BUT: The '60s were a great decade.