JS Engebretson
Director of Strategic Communications Engineering Communications University of Nebraska-Lincoln
Contact
- Address
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KH A641H
Lincoln NE 68588-0657 - Phone
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402-472-6229 On-campus 2-6229
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js.engebretson@unl.edu
As director of the Engineering Strategic Communications office, my role is to facilitate and implement brand and image development strategies for the college, its departments and programs.
I have more than 30 years of experience as a journalist, newspaper editor (plus a stint as an Arthur Murray dance instructor) and a public relations and marketing professional. I taught undergraduate courses as an adjunct instructor for more than 15 years in business writing and business communications. I have centered my career around higher education, because colleges and universities truly are a magical place where we can help change lives through education, research and other innovations.
My responsibilities and expertise include:
- Overall communication and marketing strategies, especially pertaining to reputation and growth of the college
- Brand development
- Business communications and persuasive writing
- Publications/print materials for internal and external audiences
- Web strategic development, organization and content
- Media relations
- Event planning and implementation
- Special projects
Education
- B.A. in Mass Communications - Buena Vista University, Storm Lake, Iowa
- M.A. in Journalism (Advertising Emphasis) - University of Nebraska-Lincoln
Professional Memberships:
Find out more about how my team and I can enhance your efforts in communications, brand development, web presence and training, social media and marketing: Engineering Communications webpage