MA in Journalism and Mass Communications - Integrated Media Communications

MA in Journalism and Mass Communications - Integrated Media Communications

Program Overview Curriculum Admission Application Deadlines
Start Your Application
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August 26

Next Start Date

36

Total Credit Hours

$365*

Cost Per Credit

3 ​start dates

Per Year

Investing in a Big Ten master's degree in integrated media communications strengthens your credentials for the rapidly growing advertising and public relations industries. Set yourself apart from the competition through applicable courses, expert faculty and a flexible program. No test scores required for admission. With a focus on industry relevance, the program evolves continuously, ensuring a customizable graduate journey. Create your future through applicable courses, expert faculty and a flexible program.

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Fuel Your Career with Purposeful Curriculum

The Integrated Media Communications program consists of 36 credit hours, comprised of 4 core courses and 8 elective courses. You can complete the program in as quickly as 6 semesters, while enrolled part-time. 

Core Courses (12 Credit Hours)

  • ADPR 830: Strategic Communications: Advertising Issues and Strategies 
  • ADPR 881: Advertising and Public Relations Research 
  • ADPR 884: Brands and Branding 
  • ADPR 930: Integrated Media Communications Capstone Seminar 

 

Electives and Specializations (24 credit hours)

Courses can apply to a certificate or specialization. 

PR & Social Media Certificate

  • ADPR 834: Digital Insights and Analytics 
  • ADPR 837: International/Multicultural and Public Relations 
  • ADPR 838: Global Advertising 
  • ADPR 850: Public Relations Management and Case Studies 
  • ADPR 857: Crisis Management in Corporations and Nonprofits 
  • ADPR 866: Social Media Theory and Practice 
  • JRGD 901: Ethics and Issues in Mass Communication 
  • JOMC 862: The Social Media Landscape 
  • SPMC 875: Sports Promotion and Engagement 
  • SPMC 876: Planning for Sports Event Production 
  • SPMC 877: Content Strategy in Sports Promotion 
  • SPMC 878: Social and Digital Media for Sports Promotion 

Admission Requirements

No GRE/GMAT required

The Integrated Media Communications program accepts applications year-round and admits students on a rolling basis for the fall, spring, and summer semesters. 

A completed Graduate School application includes the following: 

  • Official transcripts from all institutions previously attended
  • Completed graduate school application and application fee
  • Verification of English proficiency is required if native language is not English
  • GRE or GMAT scores are NOT required 
  • Current resume
  • Three professional or academic references 
  • Statement of purpose
  • Portfolio of work that demonstrates your ability to gather, analyze and communicate information 

Application Deadlines

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Fall (August) Start

Admission Deadline: August 7

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Spring (January) Start

Admission Deadline: January 5

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Summer (May) Start

Admission Deadline: April 26

Tuition, Fees, and Financial Aid

Graduate tuition is assessed by the credit hour and the program. Professional programs may differ. See below for a full listing of the tuition rates that apply to the Engineering Management program. Learn more about tuition and fees at the University of Nebraska-Lincoln, including all estimated cost components.

Students are encouraged to:

  • File the Free Application for Federal Student Aid (FAFSA) form by the deadline to determine their eligibility for federal and state funds as well as scholarships.
  • Check with your employer to see if they provide financial support for earning your graduate degree.

*The following tuition and fees were posted for the 2024-25 academic year. Rates are subject to change and will be posted on this page as soon as possible.

Resident Online Tuition and Fees

 

Per Credit Hour

3 Credit Hours

Online Tuition

$365.00

$1,095.00

Fees included in Online Tuition and Fees

Technology Fee

$11.00

$33.00

Library Fee

$8.25

$24.75

Online Course Fee

$35.00

$105.00

Registration Fee

 

$20.00

University Program and Facility Fees*

Waived

Waived

Total Online Tuition and Fees

$419.25

$1,277.75

Out-of-State Resident Online Tuition and Fees

 

Per Credit Hour

3 Credit Hours

Online Tuition

$724.00

$2,172.00

Fees included in Online Tuition and Fees

Technology Fee

$11.00

$33.00

Library Fee

$8.25

$24.75

Online Course Fee

$35.00

$105.00

Registration Fee

 

$20.00

University Program and Facility Fees*

Waived

Waived

Total Online Tuition and Fees

$778.25

$2,354.75

* The University Program and Facility Fees are only waived for online courses

In accordance with Federal Financial Aid requirements, Nebraska provides an estimated Cost of Attendance as a standardized estimate of the overall cost of the University of Nebraska-Lincoln for a specific period. It represents the best estimate of expenses a student might expect to incur.